HPCE Is A Verb

This was an unusual, interactive event for Unilever, based on two themes: Consumer Insights and how to use them effectively to create new products; and Entrepreneurship, how employees can use the spirit and skills of an entrepreneur productively within big business. There were three main venues: a traditional conference room in the hotel, transformed with a wooden floor and chrome and PVC booths for the Consumer Expo; an amazing wooden concert hall in a forest where the few main speeches and the wooden Entrepreneur Expo booths were set; and a long barn, transformed into a serene ecru room and a greenhouse, where delegates learned how to convert insights into workable ideas.