Jessica Stack  Event Design
Client: ?What If!
Venue: Delfina, London
Dates: January - February 2003
Budget: £8,500

Yo! Sushi and Sol

This event featured Simon Woodroffe, Founder and Chairman of Yo! Sushi, and Lisa Jorensen, CEO of Sol, a commercial cleaning company based in Finland. The design needed to showcase the elements and style of each company, as well as incorporating a stage which could accommodate both speakers. I split the room into three, creating a Yo! Sushi restaurant, complete with sushi conveyor belt, on one side and a section of the Sol offices, with their trademark multi-coloured pathway, on the other. The stage had two piles of Perspex boxes, which lit up with each company's colours when they were speaking.

'I thought the ?What If! event was very well done - one of the best and I do a few'
- Simon Woodroffe, Yo! Sushi

Photographs by Chloe Martin.