Jessica Stack  Event Design
Client: ?What If!
Venue: The Worx, London
Dates: May - June 2004
Budget: £30,000

Entrepreneur’s Forum

This event featured speakers in a number of breakout rooms, each designed to reflect that speakers’ company and story. Mike Anderson of Associated Newspapers spoke in a room completely created from newpapers ­ the flats and screen surround were coated in pages from Metro and that day’s Metro hung above the delegates. Dan Germaine of Innocent Drinks spoke in a classic English landscape, complete with an astro-turf stage and a cow! Lars Kolind, former CEO of Oticon, who removed all the walls at the Oticon offices and replaced them with plants on coaster from which the employees created meeting ‘rooms,’ etc, spoke in a room full of plants.