Jessica Stack  Event Design
Client: ?What If!
Venue: Fairmont Miramar Hotel, Santa Monica, Los Angeles
Dates: February - March 2005
Budget: £15,000

Unilever Deodorant Event

For this event, I was employed to bring to life five breakout rooms on an extremely small budget for a design in America. I used a large projection screen with revolving images as a centre-point for each room and then added props and furniture in front of it. Dan Walker of Apple spoke in a white room with Apple products displayed on square Perspex pods and with white apples hanging from trees; Liam Black, CEO of Jamie Oliver’s Fifteen Foundation and former CEO of the Furniture Resource Centre spoke in a room where delegates sat on sofas; Fergus Chambers of Glasgow City Council spoke about school dinners in a set which looked like the serving area from one of his schools; and Matt White of ?What If! spoke in a room where beanbags and cushions replaced chairs.